Heavyweight campaigns with improved TVR targeting to maximise impact
Introduction of new TV Commercial to help drive both new and current lines such as Biteysaurs Bing, Bings House & Dancing Bing
TV Focus in key selling times to drive sales in Q3/Q4
Focus on driving traffic to retailers from multi channel digital with an 'always on' approach & focus on key selling times – Q3/Q4
Build further consumer awareness of new products with multi-channel activity
Updated/New Assets across the year to keep the consumer interested in the products and drive a higher engagement rate
Themed hotel rooms at Cbeebies Land and a brand new show at Cbeebies Land launching in March 2022 Bing was selected as BBC Children in early years fundraising partner for 2021 ZSL London Zoo partnership (20 Sept - 31 Oct 2021) was a success, with extra story time sessions and meet & greets scheduled due to high demand Bing & Flop included in the festive activity at Gulliver’s Land Resort Milton Keynes and new location Gulliver’s Valley Resort, South Yorkshire Exciting summer festival programme and character meet & greets in 2021 with more planned in 2022!
PR focus on new key lines to build awareness. With an all year PR focused strategy
Influencer activity will be a key driver and link closely with the digital activity
Consumer editorial and gift guides at key times
Continued entry to key awards to build on success
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